Videos are getting a lot of attention nowadays. Video marketing has grown into a forward-looking approach incorporating enticing videos with the marketing strategies.
The proportion of using videos as part of the marketing campaign is rising from 63 per cent in 2017 to 87 per cent in 2019, according to data. With this reality, it is obvious that video marketing is experiencing a steep increase.
You can build your brand, boost sales & conversions, increase awareness of your products or services and also reach your customers by video marketing.
If you’re a digital marketer so in 2020 you still know the value of video marketing. But if you aren’t a marketer then you can read the video marketing advantages below.
Top 5 video marketing trends in 2020
1. Long-Form Videos
There is a significant disparity between advertisement content and advertising material. An advertisement is a way of catching the public’s attention and delivering a prompt message.
Long-form videos are a great way of marketing content, as they will bring value to the target audience. Make sure to create entertaining, engaging, and informative. The value that you give your audience will keep them connected to you.
These videos will help you build your fans’ confidence, too. If you run a business then it is vital that you trust your customer. You should take videos behind the scene for that, so that your viewers should experience the truth and relate to you.
2. Shoppable videos
Shoppable videos are the idea that comes from shoppable pictures. As we know, buying a product online is much easier for a customer only by displaying the image & product details displayed along with the item.
These videos are commonly used on Instagram & Snapchat but their adoption is expected to grow in the future on other social media sites as well. Shoppable videos provide the connection to the product website which will make the ordering process simpler for the consumer.
Thus, companies can get more leads & conversions by using shoppable apps.
4. 360° videos
Because of their novelty these videos have gained much attention. It is observed that people would like to watch 360 ° videos rather than conventional ones, according to the latest study.
The development of 360 ° videos grew at a rapid pace due to the growth of the sector AR and VR. These videos are commonly used to advertise travel activities but we can also use them to clarify to our viewers the details of our goods & services.
Now more corporations are catching on to these videos and using them for their enterprises. A major bonus of these videos is they’re giving the viewers a fantastic experience. This also helps your users more active with your company. These videos are becoming extremely popular in 2020, it is obvious.
4. Video ads on Facebook & Instagram
The rise of Facebook & Instagram videos is being rising day by day. Today these are the most popular outlets for social media. Facebook has more than 2.3 billion active users a day and Instagram has an estimated 1 billion users a day.
According to reports from the Social Media Examiner, advertisers are making their plans to increase the number of ads on Facebook & Instagram as relative to other channels.
With this survey it is obvious that for virtually any category of company, these two outlets have the bulk of the audience. The rivalry for the advertisers would also grow as their success grows.
5. Live videos
Live videos gained tremendous attention. Yahoo, Twitter, and Instagram are the primary video streaming sites. Live videos help your consumers relate to a deeper level of their market. If you are running a business, you must plan a live video in which show your audience behind the scenes.
You can also use them for seminars, webinars, interviews, explaining about your products, etc. At the next step, live videos build interaction which the conventional videos can not generate.
4 Benefits of video marketing
The following are the major benefits of video marketing.
1. Boost conversion rate
Videos are proven as the best conversion rate boosting method. According to a new survey, 57 percent of consumers are known to purchase goods online after viewing the product’s presentation film.
2. Must be accessible
There are nowadays numerous video advertisement channels such as Twitter, Instagram, Television etc. In this century, most people use smartphones, and want to do anything from their cell phones. That’s why it’s necessary to make such a video that everyone can access & from any computer.
3. Improve traffic
Video marketing increases social shares and creates audience engagement which will help to improve the traffic on your website.
4. Attractive & entertaining video
Before you use video as part of your marketing plan, it is important to know what kind of videos you should be making. Know one thing viewers would like to see videos that are sexy, fun, and insightful. Be sure the content is created around this so you can keep your audience interested and happy.
Did you execute this technique for your company or the company of your client?
One of the main reasons for video success is that it’s become inexpensive to create videos. People can clearly grasp your content by videos and can interact with you instantly.
When making images, make sure consistency over quantity is given priority. It’s really critical that you interpret the message correctly. If you really don’t have the technique on video marketing then take a step towards it!