Are you interested in staying up to date with the latest developments in the economic field in your country or at a global level? Would you like to be able to tap an app on your phone and keep up with the ever-changing economy while having an app tell you the freshest predictions you are most interested in? The good news is that there are quite a few apps that specialize in issuing this type of predictions as well as the customization of various decisions based on solid data.
Let us take a look at a few of the hottest economy trends that we can expect to see in the coming months in terms of in-app marketing and specialized apps.
Automation and the Algorithmic UA
The remaining months of the year should convince Facebook and Google advertisers to use automation as well as algorithmic UA even more often than before. The trends are meant to fuel a growing need for safe and efficient data that is not only accurate but also free of any activity outside the law. Mobile app developers will, therefore, become even more critical for marketers.
Provided the public will become more conscious about its privacy, and given the growing number of regulations, we should witness a cut in the use of data from third parties that is targeted. The alternative would be the use of data coming from first parties, along with more marketing at a contextual level and more experimenting with ephemeral types of messaging such as the use of stories on Instagram or Snapchat to the detriment of those perfect ads that we are all used to.
Another trend that we can expect to see growth in the upcoming years would be that of deeper market penetration in terms of worldwide audiences that speak English. More strategies are also needed in terms of the growing acquisition costs for users, a cut in the size of the uninstall rates and higher rates of engagement in-app. Marketing strategies implemented with the help of powerful influencers online and the development of a type of marketing called micro-influencer marketing will also dominate the scene. If you are already familiar with the influencers that are currently present on TikTok, ShareChat, and other similar platforms, you already know what the micro-influencer type of marketing is. The year 2019 has helped these platforms take off and grow in popularity continuously and they do not seem to be going anywhere anytime soon, given their huge success.
Voice Search Apps and Their Influence On The Public
More and more companies will need to start focusing on the use of voice-based queries and searches when developing their upcoming apps. This will be necessary in order to create better engagement with premium types of audiences with the help of Alexa, Google Home, and other similar products. More products that rely on voice will drive more innovation and this is particularly true for those companies and brands that are looking forward to reaching those media areas that are considered dark.
We can also expect to notice consumers spending more time using social media and video content types of apps to the detriment of other types of apps. Plus, marketing that revolves around celebrity leads used by those brands that are looking to build performance models to measure their return on investments will also become trendier. If you like to keep an eye on new trends you must be familiar with some of the local celebrities that have been chosen to represent a specific app or a website like Cheeryo, or ambassadors of various brands and products in your country or globally. This type of celebrity-led marketing is no longer limited to typical consumer products but lately also related to financial products like local applications for online payments. Once a known influencer is associated with the brand or product it will also convince millions of smaller influencers not only locally, to start displaying their work as well.
OEMs have always played an important role in the development and embracing of mobile apps and the existence of low-cost smartphones with powerful processors and high-quality camera technologies are essential in terms of growth related to mobile apps used by brands and companies all around the world. Ranging from better product design practices to the incorporation of brand new app features and better marketing techniques for various products and services, there are several things that we can soon expect to change in the industry. The use of different aggregation partners that can increase the sales for app developers who can now reach an audience consisting of millions of users is another important factor that we can expect to influence the way the global world of doing business will look in the upcoming years.
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