The landing page of your website determines whether your traffic can turn into meaningful leads. All successful businesses mostly with the help of a professional b2b lead generation agency in London have website landing pages that encourage prospective customers to engage with the brand. Landing pages generate leads and leads turn into conversions. That’s how your business grows and flourishes.
The landing page serves as a stepping stone for your business to get clients. So, here are a few tips that will help you create the most effective landing page that gets hundreds of leads regularly.
Keep reading to find out how you can increase the number of leads through your landing page!
Prioritize the Design
You may not realize it, but the design of a landing page has a massive impact on whether or not a visitor will turn into a lead. A sophisticated and well-executed design beams a confidence and gives credibility to your brand. An effective design is the one that is clear and navigable, and it includes:
- A uniform theme color that represents your brand
- Simple and clear-cut text and title fonts
- Symmetrical shapes and comprehensible sections
- Readable and appropriately-spaced content
- Highlighted and prominent promotional offers and information
Perfect Call to Action
The most important aspect of generating leads is your call to action and its visibility. Your call to action needs to be precise and direct. You need to pitch your product or service in conclusion yet a certain way. Make sure you highlight the CTA, so it’s visible at first glance.
Your call to action could be any of the following:
- Subscription to a newsletter
- Free trial offer
- Registration form
- Purchasing a product or service
- Contact information
- Reserving an appointment
Designing your Forms
The final step of generating a lead usually has them fill out a form. However, many internet users often leave forms unfinished. That’s because these forms are either unprofessional or have a look that makes the visitor uncomfortable about sharing their information.
Your form needs to stand out from the rest of the content in order to be seen. Make sure you use attractive and inviting colors and themes. It should also provide a value proposition to visitors. Here are a few tips for designing the perfect form that will generate leads:
Ask for the minimum information
The best way to keep the visitors interested is to keep your forms short and sweet. If you ask for too much information, you reduce the chances of people submitting these forms. No one has the time or the attention span to fill out long forms today. That’s why you need to ask for only the essential information that you’ll need, like email addresses, names, and phone numbers.
Replace text boxes with checkboxes
No one likes to type long sentences and write information down. Therefore, you need to replace the text boxes with checkboxes and buttons as much as possible. People are more likely to fill a quiz-like form than the one that looks like an exam paper. This is also an excellent way to generate meaningful leads because you’ll be giving the options that you’re most interested in.
Highlight the benefits
Your forms and call to actions need to highlight the benefit that they provide to the visitors. For example, if you’re offering a discount on a purchase if the visitor fills out their contact information, then that would be a great incentive for them to go through with it.
If you’re not offering anything of value to your potential leads, then they aren’t likely to fill out a form for no reason. The benefit can be as small as the subscription to your newsletter or a limited-time free trial of your services.
Optimize the form for smartphones
Today, the majority of internet surfers are smartphone users. Most websites have 50% of traffic from cell phones. That’s why you must optimize your forms, so they work well with the smartphone version.
Creating a form that responds well to mobile visitors is more likely to generate meaningful leads. Moreover, you can also just create forms, especially for mobile phone users, so they have an optimal experience on your landing page.
A/B test your forms
A/B testing is an effective way to quantify the improvement in the performance of your forms. Once you redesign and improve your forms to be more effective, you can evaluate this change by performing A/B testing. The A/B testing is a mechanism that allows you to compare the performance of different versions of forms on your landing page.
So, the testing will compare your landing page with the old form with the landing page with a new form. This will help you design your forms better and optimizing the experience of visitors on your landing page. More importantly, the testing provides you with valuable and quantifiable feedback.
Include Testimonials from Previous Clients
Customer testimonials are a great way to encourage potential customers to give your product a try. The more testimonials you post, the more reassured the landing page visitors would feel. It’s important to curate authentic feedback from your regular clients to highlight on your landing page.
Keep Track of your Conversion Funnel
The conversion funnel of your landing page is the primary factor that brings traffic to your landing page in the first place. That’s why you need to always work on making this conversion funnel more relevant and targeted.
Common examples of targeted conversion funnels include Google Ads that target the users that have searched your specified keywords. Facebook ads are another excellent medium of a conversion funnel, as they are targeted to specific consumers.
Creating a landing page that serves its purpose of getting leads can feel like a challenge. That’s why you should consider hiring professional growth consultancy in London.
Faye Eldridge is the founder and director of The Fyami Marketing group limited. Fyami is a curious growth and full-service marketing consultancy agency in London, that provides demand generation, lead nurturing, digital, social media, and general marketing support and solutions.’ Our mission is to get more businesses in this technology-led digital age. Faye believes in positive influencing, transparency, diversity, being inquisitive, being tenacious, and sharing knowledge. She has a Master’s degree and is currently partaking in doctorate business research relating to the CMO and CTO collaboration.