Managing a business venture today doesn’t only mean dealing with clients and figures. In this digital world, entrepreneurs need to cover more bases than they used to only a decade or two ago.
Translated into marketing words, it’s vital for your enterprise to optimize everything you post to the Web. Every article, social media post or visual material needs to be properly adapted to the online audience, Web browsers, and search engines.
Due to this quarantine period, even more people are using the Internet for shopping and business operations. This means that your sales can significantly increase during this period if you play your SEO-cards wisely.
Ensuring smooth on-site SEO
On-site SEO refers to the arrangement of content features around your website and their adaptation to some rules. A well-optimized website will be welcome by both users and search engines. The former will find it easier to navigate your website and the latter will index your pages more easily.
For starters, make sure to write creative and accurate title tags for all the articles your post to your website. Closely related to that, include relevant keywords in headings and titles of articles and sections on every page. Meta descriptions for every article you post are also a sign of thorough on-site SEO.
As for visuals, every image you post to your website should be accompanied by appropriate wording and keywords. This will help users understand those visuals more closely. Also, it will increase the recognition of your website by search engines.
Finally, include links to relevant resources wherever possible on your website. It will increase the authority and relevance of your entire content.
Focusing on niche-relevant keywords
One key that fits all sizes when it comes to SEO is keywords. If you generate and apply the proper ones for your niche and, subsequently, your business, the response you get from the audience and search engines is highly likely to boost your sales.
For instance, if you sell records or CDS, these two are going to be your main keywords. However, you will need to identify additional keywords that you will distribute around your website content.
You can find them via Google Keyword Planner. This is a user-friendly and practical tool for business owners who are new to the SEO-world.
Once you identify the most important keywords for your niche, include them in all your online features, from articles and metadata to URLs and image descriptions. You should add those keywords to your social media posts and emails, as well.
Insisting on outstanding content
When talking about keywords, it’s extremely important to highlight the importance of exquisite content. Some business and website owners understand keywords in the wrong way. They think that it’s enough just to scatter them all over their content, regardless of the quality of that content. This is a wrong belief.
Only if well-identified keywords are included in smashing content will they reach their full economic capacity.
Therefore, you should always insist on outstanding content. If you’re into words and writing, start coining your articles, guides, and analyses on your own. Business owners can do that, at least when it comes to the professional aspect of their business management.
For more descriptive, literary posts, feel free to hire a freelance writer or employ a full-time editor. This person will be in charge of all the content published on your website and blog, as well ass all the guest posts representing your business on other websites.
Making use of local SEO
No matter how global you want your business to become, you should first make use of your local audience.
In terms of local SEO, launching a Google My Business account will be a smart thing to do. By doing this, your business will start showing up in local searches on Google. For instance, when someone types “records” or “CD-store” in Google, your business will appear on the map of businesses in the vicinity. In line with that, it’s crucial to include your physical address, telephone number and a link to your website or social media accounts to this profile. All these details will improve your position in local searches.
Also, this will give your potential customers a chance to leave feedback and rate your services. If those comments are positive, they will mean a world to your future business perspective.
It would be clever to adapt your landing pages aiming at the local market with relevant keywords and offers for the local audience, as well.
Social media marketing
Since most people today use social media in some form, business owners should use the benefits of these marketing vehicles, as well.
First and foremost, include your main business keywords in social media posts and comments. Of course, they shouldn’t look spammy or pushy but fit naturally into the context where they appear.
Another way to boost sales is to advertise your special offers and contests via your social media accounts. Since people tend to use social media even more while quarantined, it would be good to launch several such campaigns during this period.
Also, make sure to maintain a steady brand style in your social media presence. As described by the web design experts from Houston, building a consistent visual image both on your website and in social media adds to the relevance of the brand. So, post as many original business photos, videos, and presentations, accompanied by relevant descriptions containing your major keywords.
The period of quarantine will harm the entire economy and we’ll be recovering from it for some time. But it’s also the time when we should reconsider our business strategies and come up with new ones. Paying more attention to SEO and adapting to this new situation can drive your sales up. What’s more, this may help you prepare for the market when the quarantine period is over. So, apply these tips to your SEO-strategy and get the most of this situation.
Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.