The most difficult task in the current time is to make your website rank. These days, it has become easier to create a website. Most of the people hire professionals to develop their website or create one by themselves. With the help of CMS (Content Management System) like WordPress, making a website has become very easy. Even a novice can create a website using WordPress. But if you require a lot of modification and customization on your website, then it is recommended to hire a professional web developer or ask an IT Services Company to create a website for you.
Once you have the website made, the next challenging task is to rank your website and bring it on Google’s first page. But it can’t be done overnight, right? For this reason, an SEO expert is required. You can either hire an SEO expert or handover this task to some online marketing companies. SEO stands for Search Engine Optimization; SEO professionals are the ones that help in improving the ranking of a website.
Tips for Boosting Organic Traffic
Organic traffic is important for any organization. This type of traffic increase ranking, helps in inbound marketing, increases trust and creditability of a website. There are many reasons the organic search is better than paid marketing. Hence, many companies put more effort into gaining organic traffic. Here are some tips to attain this traffic.
Post Blogs Regularly
Regularly posting blogs is essential for attaining organic traffic. Daily blogging can work wonder if you are promoting your website, then you must have that amount of content which will be helpful for the reader. If you are working for the IT services company and write articles or blogs for them, then they must be written in high quality and informational. The more organic traffic will be generated if your content is more relevant for your intended readers.
Improve Quality of the Content
Another thing that is important for increasing organic traffic is the quality of the content. Poorly written articles are harmful to SEO practices. Hence, it should be written in high quality. The content should not be copied or spam, it can have a bad effect on the ranking of your website.
Also, it is important to understand your targeted audience before writing something. It doesn’t make sense if your readers are interested in health and you are writing about technology. Therefore, write the content according to the targeted audience and in high quality.
Use Social Media Platform
Most of the people are activate on social media. They spend more scrolling through their news feeds on Facebook and Instagram than doing something productive. Since most of the people are online on their social media platforms, these platforms are used for marketing purposes. Many businesses and start-ups use such a platform for advertising their services and products.
It is suitable for both small scale and large scale businesses. Whatever niche you are into, promote it on your social media and share it on different platforms. Also, add links so that the people can view your web pages. In this way, the ranking of your website and organic traffic both can be increased.
Internal linking is one of the strategies which is used for improving the organic traffic and ranking of a website. For this, it is important that your website has a good amount of content on your website. If you have a limited number of articles and blogs on your website, then internal linking can be difficult.
For this reason, it is necessary that more content is uploaded and its internal linking is done. Also, it should be taken into consideration that the internal linking should be done only at places where it is relevant. Just for the sake of linking irrelevant links should not be added as they hamper the quality of your content.
Planning is an important factor in almost everything. Improving the ranking or gaining organic traffic is important for businesses. Therefore, the SEO and Marketing executives or managers must first set their goals. After setting their goals, they must formulate the strategy and methods. Then steps should be taken to implement these strategies as planned.
A well-structured and organized plan will help you in achieving your target. The plans and strategies must be made as real as possible. For this, previous data and facts must be taken into consideration. Also, if a strategy fails, it should be investigated and analyzed that what led to its failure.
If other sites have links that direct the reader to your website, then this is a positive thing and good news for you. Your ranking can be improved if incoming links are encouraged. For doing so, you can pitch ideas to different websites and write guest posts for them.
Also, you can become a contributor to authorized sites or high reputed websites. If trusted websites contain links to your website, then your ranking will be improved. Also, the reliability, creditability, authenticity of your content will be improved.
Use analytical tools
Google provides a number of analytical tools. These tools are used by SEO managers and executives to improve their rating and ranking. Also, the traffic on the web page will be improved. If you are using WordPress, then you must know some best wordpress plugin for your on page SEO.
All these analytical tools help you to check which keywords are ranking, how many visitors are visiting your page daily, how many potential customers are being made every day/ week/ or month. Also, the performance can be tracked and according to it plans can be made.
The usage of keywords is another important factor and plays a vital role in gaining organic traffic. Adding relevant and accurate keywords will help you to improve your organic ranking. Try to keep your keywords to the point, they must define your product or service.
If you have such keywords, then it will be very helpful for your ideal customer to find you. Accurate keywords will help in improving the search ranking and thereby improving the organic traffic. Many companies follow this strategy to gain organic traffic.
Improve titles and descriptions to boost CTR
Let’s say that you rank #1 for a keyword with thousands of monthly searches. You won’t get traffic unless people actually click on your page in the search results.
That’s why it’s important to optimize for clicks. But how?
Two main things affect your click-through rate (CTR):
- Title tag
- Meta description
These are the two HTML tags that show up in the search results…
… and they’re all you have to win to click.
So you need to make them as enticing as possible by:
- Including “power” words;
- Making your USP clear;
- Demonstrating a clear benefit;
- Aligning them with search intent
If all of these tips are considered, then the overall ranking of the website can be improved. If you are an SEO or work for an IT Services Company, then you must definitely follow these strategies. You can improve your SEO skills by practicing. You can take a project in your hand and try to rank it using these strategies. You will get the desired results if you follow them accurately.
Author Bio – I am Leeza Keen, a talent Content Writer. Writing has been my passion since the beginning. Along with writing, I am also interested in the IT field. I have worked for IT Services Company and have 11 years’ experience in Content Writing and Content Management. The writer can reach out through email