How is the ranking of your website? Are you planning to implement new strategies to improve your site’s notability and efficiency? If so, I suggest to do SEO automation.
SEO automation refers to using tools and software to complete SEO- related tasks, thus, easing tasks and processes of improving your website’s ranking.
While automation of your SEO is one of the best ways to enhance your website’s efficiency, it is better to note that search engines, such as Google changes and updates algorithms and other site ranking processes regularly. Also, hundreds of SEO automation tools, software, and programs have been released to the market in the recent past. You, therefore, should strive to ensure you use the best, perhaps the latest tool or software, for better results.
This article will discuss the best tips that will help you select an ideal SEO automation tool.
Although you can implement various SEO strategies manually, automating your optimization exhibits a dozen advantages that include, but not limited to;
- SEO automation is economical.
- Optimization and automation process is efficient
- Automation Saves you time as you can schedule SEO processes.
To reap these and other advantages, you will need the best tool. Let’s discuss the tips for choosing the best SEO automation tool.
Tips for Selecting the Best SEO Automation Tool
- Check on Features and Limitations
What are the features of the potential SEO automation tool?
Considering the features of your potential automation tool is the first thing you should put into the account for the best selection. Here are the key functionalities that your automation software must have
- Rank tracking
The ranking of your website on any search engine is the most important thing. And rank tracking is an essential tool to consider.
The tool tracks and analyzes the performance of your website against your competitors. It tracks changes you make on specific pages or the entire website and provides statistics on how these changes are influencing the performance of the site. Let’s look at some of the notable functionalities of rank tracking feature.
- It gives you an insight into the keywords within particular pages that are performing best.
- You can track the performance of your site across devices (iPhone, Ipad, android, or window).
- Good software allows you to track your site’s performance within specific locations. This enables you to create content tailored to your targeted localities.
- You should also be in a position to understand how your site or pages perform on different search engines. Do not settle on a tool that works on Google only. Note that, today, there are dozens of search engines including social media.
Rank tracking helps you in making sound decisions regarding the performance of your site.
- On-page auditing feature
While optimizing your website, you should ensure that all webpages are optimized. On-page auditing and analysis tool gives you valuable insight into your page. It identifies area within a webpage that needs adjustment.
- Keyword research tools
Keywords are essential tools that help in driving traffic to your site. Therefore, focusing on keyword research is vital while creating new content.
Keyword research feature suggests other keywords related to your primary keyword or phrase. It also gives you insight about the performance of the keywords you intend to use – detailed info about search volume, pay-per-click of your target keyword, and the keyword difficulty. This helps you decide on which keyword to focus on while creating new content.
- Competition analytic features
Competition analysis tools evaluate your competitor’s performance in the search engines by evaluating things, like metrics and backlinks that help your competitors rank well.
It also tracks your social presence and approval on the social site by evaluating how your target audience interacts with your content – through shares likes and comments.
The above and other features are key features to consider while shopping for an SEO automation tool. Always consider software with most features and fewer limitations.
- Check on the Cost
The aim of using automation tools is to cut off unnecessary cost, on optimizing your website and improve efficiency and ROI. You, therefore, should consider software that offers more at a relatively low price.
Note that there are hundreds of SEO automation tools in the market. And the cost varies with the features and functionalities.
Also, various tools come in different packages; essential plan (with basic features), pro plan (with the integrated features), and premium plan (with more advanced features). Each package offers service up to a certain level and costs less or more than the others.
- Review the Accuracy of the Target Automation Tool
All SEO automation tools claim to offer the best service at a competitive price. But how accurate is the claim?
Before settling for any tool, you should check on the recommendations and reviews from other users. You do not want to waste your hard-earned money on ineffective tools. You should, therefore, research thoroughly and ensure that you select a tool that suits all your needs.
In addition to that, most tools offer free trials. The trial period is useful in testing the software. Be sure to test all features and functionalities to ensure that the software is ideal for your needs.
- Check on Integration
Integration is another key consideration that you should keep in mind while shopping for an automation tool.
How well does the prospective tool integrate with Google and other search engines?
Does the tool of your choice affect the performance of your site?
Note that some tools may affect performance, such as the loading speed of your website. And this may hurt the ranking of your site.
- Review the Support
Customer support is essential to any business. Customers tend to use software and tools from service providers with the best support.
Before purchasing an automation tool, ensure to check on the level of support the service providers offer to their customers. You can check on reviews to see how other users say about your potential tool.
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SEO processes are critical and may require much time and effort. However, the best SEO automation tool can simplify the process and save you time, and most importantly improve your site’s ROI. The discussed tips will help you select an ideal tool. Note that some tasks such as content creation and organic link building should not be automated as you may end up with poor quality content or get penalized for building spammy links.