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Google Introduces New Link Attributes Besides No-Follow Link

Link-Attribute
Source: https://www.seobility.net

What is New Google Link Attributes?

After years of the nofollow link attribute, Google introduces new link attributes for content creators and webmasters. Its quite a big change related to the link attributes since 2005 Google has not changed link attributes. In 2005 it introduces ‘nofollow’ link now we have  4 links.

  • UGC
  • Sponsored
  • Regular Link
  • NoFollow Link

What is rel=”UGC” Link Attribute?

UGC link attribute is introduced by Google in Sep 2019. UGC is used to show ”User Generated Content’. Its is used for comments and forum links

Example:

<a rel="ugc" href="https://example.com"> example.com </a>

What is rel=”Sponsored” Link Attribute?

The sponsored link attribute is introduced by Google in Sep 2019. Sponsored is used to show sponsored links. This link is used for advertisements, sponsorship and partnerships.

Example:

<a rel="sponsored" href="https://example.com"> example.com </a>

What is rel=”Nofollow” Link Attribute?

Nofollow link attribute is introduced by Google in 2005. Nofollow is used to disassociate any page.When you don’t want to give any link juice to that link you give it nofollow This link is used for advertisements, sponsorship, and partnerships.

Example:

<a rel="sponsored" href="https://example.com"> example.com </a>

Can you use different link attribute as a combination?

Yes, you can use different attributes as a combination. There is no problem is using mixture of these attributes. John Mu has already specified in using these links

Example:

<a rel="sponsored nofollow" href="https://example.com"> example.com </a>
<a rel="ugc nofollow" href="https://example.com"> example.com </a>

Infographic Showing Sponsored, UGC and NoFollow

This is infographic is created by Moz.com. In this infographic, you can see the difference between all-new links introduced by Google.com

Google Link Attributes
Source: https://moz.com/blog/nofollow-sponsored-ugc

Conclusion:

Google will start taking these links as a hint in 2020 till then these links will not be used as crawling and indexing. I hope so this guide will help you with the new google link attributes. Share your views in the comment box.

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