As per available data, retail e-commerce will be at 4 trillion dollars this year. The online appearance will play an important role in their success. Especially with social media, it is necessary for businesses to manage their online presence. Your customers want to interact with your brand on a personal level. It doesn’t mean that creating a social media page will do the job for you. You have to use every channel to boost your online presence. But how do you be different among millions of online businesses? What makes your strategy different than the rest? How do you make sure that you aren’t sticking to the same old strategies? You have to make sure to tick all the right boxes. You should not focus too much on one thing. Instead, understand your business first. Find out your competitors in the market. Check into their products and service. Understand their content marketing.
There are many strategies for growing your online presence. What works better for others might not work for your business. To help you out, we have compiled 5 such strategies in this article. So, let’s find out how you can boost your business’ online presence.
1.Work on Website Optimization
A study reveals that about 97% of customers search for businesses online. Surprisingly, many business owners are unaware of what website optimization does. It deals with the aspects of websites that make it more visible. Some of these aspects are:
- URL optimization
- Click-to-call buttons
- Video content
Optimizing your website should be the priority. It goes true for both old and new businesses. Search engine rankings play an important role in boosting your business’ presence online. About 40,000 searches go through Google every second. It leads to more than 3 billion searches every day. What are the chances of your business showing up in these searches? That is where website optimization comes in. It makes sure that your website shows up in these searches. So, now you know the first thing that can boost the online presence of your business.
2.Improve Social Networking
There are around 3.48 billion users active on social media. It is the biggest reserve of leads and conversions for your business. So, how do you mine this reserve of potential leads? Social networking is an important aspect of running a business in the e-commerce space. Social media has changed the way people communicate with each other. It’s changed the way how customers engage with businesses. It has helped us get over certain limitations involved in communication. Issues like time difference, location, and travel-related expenses can be avoided through social media. Social media can help your business find your customers’ interests, changing behaviors, and also build connections. It will help you get customers’ opinions on launching new products or discontinuing existing ones. Social media should be the focus of your digital ad strategy. It’s cheaper compared to other marketing channels. It also allows you to virtually reach a global audience. So it is relevant that you use social networking to give a strong boost to your business’ online presence.
3.Focus on Content Development
Content plays an important role in attracting traffic to your website. Content that appeals to your customers will boost the online presence of your business. How can you do that? You work on your content development. Include videos, infographics, blogs, and guest posts to make your contract more appealing. Content also helps you in building connections to other valuable sites. This way Google ranks your website among the other credible sites. It helps with the ranking of your website on search engines. About 54% of customers like to browse through video content. Also, notice whenever you search a keyword on Google, videos are always ranked first. Including videos in your content will definitely grow your business’ online presence. Content also helps you in generating marketing leads. Develop content that resonates more with your business’ identity.
4. Digital Marketing Channels
Businesses are spending more on digital marketing services. The reason is that e-commerce has become competitive over the years. According to an estimate, there are about 24 million online stores in the world. It becomes hard when there are so many businesses trying to get your attention. Digital ad spend is on its way to reaching $435.83 billion. The positive growth seen in the industry will continue in the coming years.
Of all the marketing channels, email marketing offers the best return on spend. Your business has direct access to your customers using email marketing. Social media marketing and Google advertising play a major role in growing the online presence of your business as well. This makes it much more significant to hire professionals to manage your online presence So if you aren’t paying attention to it, you should now.
5.Target Mobile Users
There are around 4.48 billion internet users active in the world. Of these, 3.5 billion users are active on their smartphones. During the last decades, mobile devices have started generating the most internet traffic. They account for about 70% of the total internet traffic. You should be targeting these mobile users with the help of mobile apps. Your business website should be able to load equally well on all screens. Regardless of the size, the user interface of your website should be scalable. It also helps your website in search engine ranking pages. The reason is that search engines understand that most of the users are active through their mobile devices. So they look into your website’s design, UI and content. Your website gets better ranking it is mobile-friendly. Also, m-commerce stats show continuing positive growth in the future. 5G technology will play an integral role in driving this growth.
Whatever strategy you apply, it won’t boost your business’ online presence overnight. You have to be patient with your strategy and monitor KPIs. It will help you to figure out the weak areas of your strategy. Then, you can work on these areas to boost the online presence of your business. Your business is defined by how it appears to your customers in the online space. It serves as your brand identity whom your customers engage with. The 5 strategies we discussed in this article will surely point you in the right direction.
Arslan Hassan is an electrical engineer with a passion for writing, designing and anything tech-related. His educational background in the technical field has given him the edge to write on many topics. He occasionally writes blog articles for Dynamologic Solutions.
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