There will never be a shortage of content, with millions of new blogs and articles published daily. However, not all of them add as much value as you’d expect, and most articles that do have value don’t get the traction they deserve.
Why’s that?
Because of poor content distribution.
Content marketing is more than creating content, you also have to ensure people read it!
That’s why as a content marketer, you need to learn how to distribute your work. So read on to learn the steps for successful content marketing strategies.
How to Make Your Content Marketing Successful
Content is one of the crucial factors that can make or break your website and company success. One aspect of content marketing is content distribution, which is just as important as the content you create. After all, with poor distribution, who would view what you have to offer?
With that in mind, here are steps to focus on doing to improve your content distribution, which, in turn, will ramp up your content marketing strategies:
Where’s Your Target Audience?
Ask yourself: What platforms are your target audiences most present in?
Once you know where they frequent, focus on that particular platform and start engaging with them
Each community has a place where most, if not all, their members connect virtually and/or in real life. You need to discover which platforms and areas these are.
Here are some of the most popular examples of where you can find your target audience for digital marketing:
- Slack
- Discord workspaces
- Facebook groups
- Telegram
- WhatsApp groups
And other popular social media platforms like Twitter or Instagram
What’s great about these platforms is that they have their own subgroups catering to particular topics or niches. For example, on Reddit, you can find various categories that tackle different topics, ranging from food to politics!
Search For Good Content Formatting
Content is king, and you have to look into the content formatting. Figure out what content formats perform well on the specific platforms your target audiences stay in.
Remember, when you’re targeting different platforms, there are certain content formats that appeal better in one area but not in another. Analyze the popular content and its formatting, finding the reason why your target audience loves it and knowing what makes them tick.
Creating the right type of content will help make your content marketing strategies successful. And to do this, you’ll have to start off with research, which is the crucial part and beginning of your content creation phase.
What you can do is to search through previous posts and histories of the platform and groups, finding content that people love. Another thing you can look into is case studies, which are popular among those who are in the SEO industry. According to Joel House SEO Gold Coast, detailed and informative case studies are very popular and can gain referring domains, helping your SEO efforts, too.
Build Your Reputation and Engagement
When you already identified the platforms your target audience uses most, it’s time to start engaging with them to build your reputation.
You can do this by participating in the target platforms and their discussions. Check out various discussions and provide valuable insights, provide solutions to specific issues, and help other people distribute their content, or even share your own!
Doing this can help build great relationships with people within your industry, as well as your target audience. That way, they will start to learn more about you and your website more, navigating through the content you have to offer. Plus, you can create connections useful for your company.
Have an Amplification List and Request For Feedback
When you engage with other companies and your target audiences, you discover how much connection you have with them.
Those you connect with the most will make amazing candidates for your amplification list or the people you can call on when amplifying your message.
When creating this list, don’t forget to add your trusted colleagues, as they make good assets when distributing content.
While this may seem easy, you should be careful and avoid making mistakes, building your amplification list requires an investment. This method will only work if you have authentic content and goals, also ensuring that it benefits both parties.
Furthermore, you should also ask for feedback, which is one step further when creating your amplification list. Ask friends and audiences for feedback, as they can be the ones to share anything you may be missing or improve on.
If they have reviewed it, they know it’s good content, and if they have contributed to it, then the more eager they will be to share your content.
When asking for feedback, ask the important questions. Don’t just ask about what they think of your article. Instead, ask for comments on how you can make the article better. This will garner more valuable responses.
Get Repeatable Framework and Get Inspired
By the time you reach this step, you most likely have found success, with people finding and loving your content.
Obviously, you’ll want the success to happen again, and this time, with even better results. That means you’ll need to create a repeatable framework, focusing on content distribution.
Now that you know where your audience is, engage with them consistently, and even have connections to help distribute your content, it’s time to standardize your strategy.
But be careful, just because you have it all doesn’t mean everything will always reap the same (or better) success. You will need to continue learning and improving from whatever your strategy it. Take notes and see what went wrong (or right), so you know what to do during your next content distribution.
You can also learn from experts who are mastering the art of content distribution, like Joel House! It’s great to get inspiration from others by reverse-engineering their strategies. Learn what their actions were and why they did it, as well as what they did well and the possibility of replicating that to add to your framework.
But again, be careful, as what someone else did may not work for you. Experiment, make good decisions, and like mentioned, learn from anything you did right or wrong.
Perform an Email Outreach and Explore Paid Content
Never underestimate the power of email outreach, particularly targeted strategies! This is an amazing content distribution strategy that can definitely ramp up views and engagement to your content and website.
However, you will need to create and take the correct approach,use email verifier, personalizing your email outreach, and asking those you reach out to for comments and feedback.
Let the conversation begin and steer it towards the goal, which can benefit both parties as well.
Beyond email outreach, another way to successfully distribute your content is through paid methods. When you leverage paid content distribution, it’s a good way to start your strategies, and may actually be necessary when focusing on a popular and crowded niche.
Wrapping It Up
Because you are now more familiar with the steps and tips to follow for successful content marketing and distribution, begin with these steps and let me know what you think! Continue leveling up to see what else you can do to improve your content marketing strategies.