Engagement is hugely important for your website. Getting traffic is one thing, but if people don’t engage with your site, then it’s not going to help you achieve your goals.
Luckily, there are lots of different ways you can lower your bounce rates and boost engagement.
Create Intriguing Headlines
The internet is a busy place, and grabbing people’s attention isn’t easy.
One of the few tools you have to get people’s attention is your headlines. These might just seem like a title, but they’re vitally important.
When you post a social media link, create a paid ad, or get ranked organically, people don’t have much to go on. All they’ve got is your headline and a description, so you’ve got to use these to earn people’s clicks.
Match User Intent
Although you’re initially grabbing people’s attention through good headlines and descriptions, it’s important you don’t over-promise.
People come to your site because they want the answer to a question or problem, and you need to deliver these as you promised. If you’re spending too much time beating around the bush and not getting to the point, people will get frustrated and look for their information elsewhere.
The key to good engagement is always offering value.
If your website doesn’t offer value to the people who land on it, then they’re not going to stick around and engage with it.
One aspect of this is you sometimes have to set aside your goals and think first about what the reader wants. If you’re too sales-focused or over-pushy, then it’s going to put people off, causing them to bounce back to where they came from.
If you’re going to boost engagement, you need to start looking at your content from the point of view of your audience and ask whether it really offers value.
One of the quickest ways to alienate people who visit your site is through a poor user experience.
We all know how frustrating it is when a website is slow to load or buttons don’t work. However, so many websites still make these errors.
It’s important your site offers a clean user experience, so it’s always worth working with a good agency like magento developers london. It can be the little things that make a big difference when it comes to engagement, and UX is certainly one of them.
Calls to Action
If you’re going to create deeper engagement with your website, then you need people to take action. When you’re creating valuable content, then this makes it much more likely people will take action, but sometimes you’ve got to give people that extra push.
Calls to action are there to make it obvious what action you want people to take, and they allow you to guide people through your site.
The more pages you get people to click to, the greater your level of engagement, and CTAs can help with this.