The Internet has opened up new opportunities for business promotion, and traditional advertising, although it continues to be effective in some cases, is gradually fading into the background. In this article, we have collected fifteen simple but effective steps with which you can promote your business online and without huge investments. Let’s get started.
Revise Your Website
The first thing you should know is that none of the marketing strategies will work if your site has an outdated design, poor usability, does not contain useful content and has not been optimized, it takes a long time to load and is full of 404 pages. Therefore, check all of these points according to the checklist before you proceed further.
Improve Your Social Media Presence
Modern business is becoming more and more social, and the presence on social networks has long been a must-have. If so far you have not paid attention to this trend, it means that you have already missed a large number of potential clients.
It is urgent to rectify the situation. Start by analyzing the target audience, find its favorite social media sites and start developing your presence there.
Introduce a Chatbot
In addition to social networks, communicating with brands through instant messengers is one more convenient tool to constantly stay in touch. If you want to give your customers the best experience of interacting with you, and at the same time save on support services, the chatbot built into the messenger is just what you need. The most important thing is that almost all of your messages will be at least read, as the messenger implies a more personal interaction.
Reach New Audiences
If you are convinced that your site is working correctly, it’s time to find new audiences whose representatives, by the way, can speak another language, but have the same problem that your business can solve. To get a new flow of fresh blood, localize your website, create several language versions, translate and adapt the content using a special service like The Word Point, and begin to conquer new markets.
Give Away Something
This format works perfectly on social networks. And this is another way to energize your subscribers and attract new people. Offer something for free, in exchange for simple actions like subscribing to your profile and commenting under your post. The audience of social networks ̶l̶i̶k̶e̶s̶ ̶f̶r̶e̶e̶ ̶o̶f̶f̶e̶r̶s̶ is very responsive, so this is one more good way to ensure the influx of new potential customers.
Develop an Email Marketing Campaign
In the meantime, email marketing is still alive, although this method is less effective than working with social networks and communicating via instant messengers. An email newsletter is ideal for the initial stage of your relationship with a new customer. Special services like Mail Chimp allow you to create welcome chains, personalize newsletters, customize templates, and track performance indicators.
Take Part in Affiliate Marketing Programs
Affiliate marketing is a great idea to attract an audience without investments. In this case, you pay a fee to the site owner for the result – that is, after a user who comes from his site purchases something on yours.
Write Guest Posts
Guest posts are the next working method that allows you to find additional customers, as well as create useful content and improve your position in search results through backlinks. Please note that it is necessary to post your articles only on reliable resources. To find such platforms, it is again advisable to use special services, for example, The Adsy
Ask an Influencer to Recommend You
Modern users trust real people more than traditional advertising channels. And if this person influences within a certain group, this means that his or her advice will be perceived positively. Your task is to find a suitable influencer and ask to recommend your product or service for an agreed fee, or a branded gift.
Ask Your Customers to Leave a Review
The review, like recommendations from influencers, is a strong social proof, and very often clients make the final decision based on the experience of other people. Therefore, always ask your customers to give you feedback, especially in the initial stages of promoting your business. Even if you get a not very good review, but react correctly to it, and do everything possible to correct the situation and prevent this error in the future, it will be much better than the lack of reviews as such.
Personalize Your Offers
This method still requires investment, but the result may be even better than you expected. To do this, you need to start collecting and analyzing information about your customers right now to develop personalized strategies for developing relationships and select the most relevant offers.
Tell Your Story
Storytelling still works. Customers are still eager to see the faces of those who develop the brands with which they interact. Therefore, do not hesitate to appear in front of your target audience on your site, and on social networks. The truthfulness of everything you say and openness to communication is one of the keys to the hearts of potential clients.
Shoot a Video
And the video still works as well. Be sure to shoot a video of your products, show your production processes, explain how best to use your product or service. Give your audience valuable content, and then the interest in your brand will not fade.
Run a Targeted Ad
Try creating some test advertising campaigns for Google and Facebook, and then track your results. Targeted advertising is still one of the most effective and inexpensive ways to attract new customers. What is more, it is not so expensive as may seem from first glance.
Improve Your Mobile Presence
Local search from a mobile device is one of the latest trends. Therefore, if you have a physical store or any other real institution, make sure that your site displays well on mobile, and users can easily find you by adding the name of the city or region in the search bar.