Video is the way of the future for marketers, with multimedia soon dominating all channels.
It’s time to jump in the bandwagon as well and begin posting more insightful video content! However, with the many different types of video content, you can work on, it can get confusing knowing where to begin.
If you’re unsure of what videos to begin posting based on your brand’s goals, read on for more ideas.
What Videos to Use for Digital Marketing
Planning to hire a video production company for your digital marketing efforts? Before you do that, check out video production Brisbane and make sure that you know what topics to work on! Here are excellent types of videos to use for digital marketing strategies to reach your goals:
- Meet-the-Team Videos
Consumers want to know about your brand and the people working behind it. That’s why videos about your company and employees are a great way to show what your company is all about. This is the opportunity to give consumers and viewers an inside look of your business, letting them know what sets you apart from the competition and why they should choose you.
It doesn’t even need to be purely professional videos about your company and team. Create company culture videos from recording office games, celebrations, employee interviews, and more interesting topics centered around your team and company.
- Round-Up Videos
Round-up are similar to listicles, which may be more enticing to audiences compared to a wall of written text. When doing roundup videos, you have to make sure that it follows these characteristics:
Make the video relatively short, around four minutes or less to maintain audience engagement
Don’t only speak to the camera, add clips and stills of the people and things you are talking about
Go for varied videos and topics for everyone to stay entertained with
It all boils down to your videos being quick, entertaining, and engaging for everyone.
- Vlogs
Vlogs are incredibly popular video content, which are short videos that show the daily life of a person.
You can incorporate this into your business’ digital marketing strategies by going into detail on what you or a team member does n the company. Your employees can take turns in vlogging, or even converting written blogs into video content.
These are affordable to produce, show more personality, and keep your audience engaged. Like behind-the-scenes videos, this can help build relationships with your audience well.
- Interviews
Interview video content is more interesting compared to the written version as there is more personality. Not only does it helps get the message across with compelling words, but emotion.
With interview videos, you can introduce new employees, show your brand values, and talk with other interesting people in the industry. Similar to vlogs, they are relatively cheap and easy to produce, and you can feature experts in the field, which can introduce your brand to other audiences.
- FAQ Videos
Question and Answer segments are like interviews, but rather than you asking featured personalities questions, it will be the audience asking you. These types of videos use social media, where you ask your followers to send questions.
Select the relevant questions you’d like to answer, and then record your video. Or if you have the public speaking skills and are well-versed with videos, live stream your Q&A session.
With FAQ videos, it allows the audience to receive “direct access” to your brand, also showing your business’ transparency. This will have your brand grow in terms of digital marketing and engagement.
- Tips and How-To Videos
Information is constantly available, no matter what you need to learn. Your audience will always be looking for various tips and things to learn to help improve their life. You need to take advantage of that and answer or help any issues or questions your audience may have.
Offer advice through videos, which can improve your brand’s credibility and trust.
- Case Studies and/or Testimonials
People who are interested in the products and services you offer will want to know the exact details of what they are receiving. Rather than keeping it a secret until they purchase the item (a HUGE no-no), show it to them via video!