No matter how amazing your online deals are, visitors will immediately bounce back from your e-commerce site if the design looks outdated. The poor design gives out the impression of a low-quality brand. To make the most out of your e-commerce site, your digital design agency needs to view things from the visitors’ perspective and implement the latest web design trends that will force the visitors to bookmark your website.

In this post, we will explore the advancements made in web development and design. You can use these to create an extraordinary experience that’ll keep your visitors captivated in the highly competitive digital environment.

1. Motion in Visuals

Starting with the most dynamic trend, the latest e-commerce design makes use of more advanced visuals that feature motion design. This simply means more moving pictures instead of static ones. We’re referring to videos, animation, micro-interactions, and cinematography.

More and more e-commerce players are relying on motion design elements to grab shopper’s attention. Moving visuals help you showcase your products in a more realistic light, offering online shoppers a better sense of what they’re buying. This should improve the reliability of your brand, thereby boosting conversions and reducing returns.

2.Quizzes and More Personalized Product Descriptions

Another engaging trend in e-commerce web design is adding a human or more personalized touch to website features. Up till now, the most common style is a fluffy promotional description with features portrayed in bullet points. Online stores are replacing that with newer formats.

Today, e-commerce sellers are making use of creative ideas and a sensitive tone of voice for their product page design. Such a format addresses customers’ concerns with insightful information, such as the benefits of the product, thereby eliminating the skepticism of first-time visitors.

To further humanize their product pages, some e-commerce sellers are adding testimonials, product usage tips, and even product recommendation quizzes.

Hence, personalized features are a huge progression in the world of e-commerce that are redefining the online shopping experience for customers.

3. Dark Mode

A lesser-known trend in web design is the introduction of the dark mode functionality that switches the background of a mobile operating system to black.

The purpose of this feature is to allow mobile phones to adapt to ambient lighting conditions to reduce eye strain in those environments. Also, it helps extend the battery life of mobile devices as black pixels in a smartphone are turned off.

The dark mode feature was introduced in Android 10 and iOS 13 this year. Following this, social media site developers, mobile app developers, and every other web design professional have launched new versions of their websites and apps with the ‘dark mode’ feature.

According to Maksim Rudakouski, a designer at a European software house, Smartym Pro, before we know it, the dark mode feature will make its way into e-commerce app interfaces and website design.

4. Shoppable Social Media Ads

You may have been incorporating all sorts of CTAs, including ‘Like Page’, ‘Register Now’, and ‘Visit Page’ on your website, but the latest trend allows you to sell directly through your social media posts.

When it comes to online shopping, the golden rule is to have customers do as little as possible to complete a transaction or make a purchase. Having realized that, social media sites are turning their promotional content into shoppable posts so that viewers can place the order then and there without having to visit the e-commerce site and go through that lengthy buying process. This helps achieve the underlying goal of any eCommerce website, that is, maximizing sales.

If you think about it, all these popular social media networks, such as Facebook, Twitter, Instagram, etc., possess a perfect set up for online shopping. No matter what you do or how much you invest, your website just can’t match the level of reach and targeting options offered by these platforms. As a result, these sites are constantly adding new features to assist online sellers.

Moreover, just incorporating links to your social media business profiles on your website is not enough anymore. Some sellers have started going the extra mile and share their shoppable social media posts on their websites.

There are two advantages of doing this. First, these posts trigger purchases among social media followers. Second, displaying these posts on your website also conveys the popularity of your brand on social media to new site visitors, while encouraging your loyal customers to follow you on social media.

5. Interactive Product Visuals

This trend is quite similar to the motion design trend, but it takes customer engagement to a whole new level. Designers incorporate 3D imaging, virtual reality (VR), and augmented reality (AR) on product pages, providing shoppers tremendous control over product customizations. This helps users understand what to expect with their purchases. Personalized online shopping experiences forces shoppers to come back to your site.

This technology works well for fashion products, such as apparel and sunglasses, but it is also commonly used to display furniture.

Some e-commerce sellers are already ahead of technology and are leveraging VR, AR and 3D imaging to give visitors a whole new experience. This trend is only going to grow in the future and is guaranteed to become the new norm.

Final Word

As the competition increases, businesses with the help of web developers and designers continue to find new ways to improve the online shopping experience. While the above-discussed web design trends are yet to occupy  a lot more room in the world of e-commerce, there’s no doubt that these developments will grow exponentially in the upcoming years.

These highly engaging and human-centric shifts will soon become the new norm, so it’s best to implement them now when they are still seen as futuristic and ultramodern.

Emerald Colour, a creative design agency in London , can help you come with out-of-the-box e-commerce design solutions. To benefit from our services, get in touch with us today.

Richard Kearsey is a digital designer at Emerald Colour – is a presentation design agency and have animation studios in London that offers various services, like website design, animation, bespoke exhibition stand design, etc. He loves creativity and enjoys experimenting with various design techniques for both web and print. He also enjoys sharing his thought on the latest design trends and upcoming marketing ideas.